Google has announced plans to enhance its core search engine by integrating generative artificial intelligence (AI). This move follows Microsoft’s integration of GPT-4 into its Bing search engine earlier this year. Google’s new feature, called Search Generative Experience, aims to provide responses to open-ended queries. However, it will initially be available to a limited number of users and is still in the experimental phase.
Sundar Pichai, the CEO of Google’s parent company Alphabet, stated that the company is reimagining all of its core products, including search, with the integration of AI technology.
In addition to the search engine update, Google revealed a new feature for its Android system. This feature, called “unknown tracker alerts,” will proactively warn users about unfamiliar AirTags. AirTags are small devices developed by Apple to track personal items like keys and wallets. This initiative comes as a collaborative effort between Apple and Google to address concerns regarding the misuse of AirTags for stalking purposes.
During Google’s annual developer conference, the company also showcased advancements in artificial intelligence and introduced new hardware offerings, including a smartphone priced at $1,799 (£1,425) that opens and closes like a book.
Google aims to enhance its AI offerings in response to the success of rival chatbot ChatGPT, funded by Microsoft. The company plans to roll out its experimental chat service, called “Bard,” in English across 180 countries and territories. Bard will soon be capable of responding to prompts with both text and images.
Analysts believe that Google, as an industry leader, is well-positioned to capitalize on the growing interest in AI. However, there is ongoing speculation about whether Google will successfully dominate the AI landscape.
Please note that the information provided above is based on the details you provided in your initial request and may not reflect the most current developments beyond my knowledge cutoff in September 2021.